Soft2Bet explains Gamification Strategy: Pioneering the Future of iGaming Engagement
Friday 18 de July 2025 / 12:00
2 minutos de lectura
(Malta).- Martin Collins, Chief Business Development Officer at Soft2Bet, reveals how the company leverages data-driven gamification to boost player engagement, ensure compliance, and drive innovation across global markets.
In an interview with GBC Time, Martin Collins, CBO of Soft2Bet, outlines the company’s gamification strategy and how it reshapes the iGaming experience. At Soft2Bet, gamification goes beyond novelty—it’s central to delivering engagement, loyalty, and player value. Their MEGA platform, featuring missions, tournaments, and casual-style games like MEGA Builder, is designed through player data analysis to maximize relevance and impact.
Soft2Bet ensures these features enhance rather than distract from core experiences, especially in sportsbook environments, through intuitive design and UX research. The company emphasizes responsible gaming, integrating compliance seamlessly into player journeys, particularly in regulated markets like Sweden and Ontario.
Collins highlights regional differences in gamification preferences, such as Scandinavia’s interest in leaderboards, and stresses the importance of data-driven customization. Innovation remains a top priority at Soft2Bet, powered by agile development and real-time behavioral insights.
Risk management is built into gamification design from the start, ensuring safety and regulatory compliance. Scaling gamified features requires adjusting narratives to fit different brand audiences, as seen with the MEGA Builder adaptation for Betinia’s sportsbook users.
Looking forward, Soft2Bet envisions gamification as a core layer of the user experience, increasingly personalized and responsive. Through its innovation initiatives like Soft2Bet Invest, the company continues to shape the evolving landscape of iGaming engagement.
Read full article here
Categoría:Analysis
Tags: Soft2Bet,
País: Malta
Región: EMEA
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